Have you ever experienced last minute jitters that ended in clicking the close button instead of buying that long debated purchase?
According to different authors, there are a few things you can do to help customers during the ‘hmmm maybe’ moments that will help them feel more assured.
If you are an author who needs to change ‘maybes’ into ‘more’, we’ve asked around and found the top 5 things sellers can do to improve buyer experience.
The top 5 things you can do to improve buyer experience:
1) Free version should WOW
The most important part of selling plugin is what you offer as a free/test version. If your customers love your plugin but get lack of some functionality – they will probably pay for the functionality. Moreover, if the plugin is really good users pay only for being a PRO user to get premium support. Get focused on plugin at first!
2) Polish your code:
Take the time to organize your code and comment about it. Author AdamLabs was surprised to see how many customers took the time to thank him for commenting code in plugin he made.
AdamLabs suggests that
3) Make your help materials are easy to access:
Make sure your documentation is clearly labeled and easy to find. Link directly to your support guide, support forum and video tutorials. This makes it easy for customers to find the answers they need immediately after encountering a problem, rather than having to go searching for your help material.
4) Showcase ways to use your items:
Creating a showcase for your item allows the buyer to see how versatile the item is. When they can see some great uses for the item they will have a better understanding of the product and feel more comfortable when they buy. Work with Plugin Jungle team to have the best demos!
5) Video tutorials:
Video tutorials are awesome. Having a video tutorial to accompany your item gives customers another option in addition to your well-written, easy to find help guide. Buyers will appreciate the added effort and it speaks volumes about your dedication to the product. The added bonus? It will reduce support requests!
Buyer experience is an important aspect of marketing your products and reaping the rewards. When we improve the buyers’ experience, purchasing becomes easier and more enjoyable for those who might otherwise walk away.